2100
Employees
800 million
Annual turnover
32.500
Customers
5400
Suppliers
102
Countries
Contract growing, purchasing, sales, distribution
Specialized in actively connecting preferred suppliers to florists, wholesalers and mass-markets worldwide.
Sustainable entrepreneurship
Pursue a future-proof sustainability policy with a focus on sustainable procurement, partnerships and transparency.
Data-driven, marketing innovation, distribution technology
A full-service platform based on business intelligence, implementing the newest innovations.
Thursday 21 August 2025
At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.
Tuesday 19 August 2025
At the Marginpar farms in Kenya and Ethiopia, they have built innovative systems to sustainably manage water: constructed wetlands. These engineered systems allow us to treat waste water from our facilities and reuse it to irrigate our flower fields. Not only does this process help us conserve water, but it also protects local ecosystems and reduces our environmental impact. In this article they explain how it works.
Friday 15 August 2025
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...
Friday 08 August 2025
New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.
Tuesday 29 July 2025
Sustainable cultivation requires insight—especially into your environmental impact. Through footprinting, growers gain clarity about their sustainability performance. Collectives such as Oxin Growers, Zentoo (one of our Preferred Suppliers), and Air So Pure demonstrate how footprinting helps them cultivate more consciously. Discover the benefits they experience and how you can implement this yourself.
